The 116 Facebook & Instagram (Meta) Ad Metrics Guide is a comprehensive resource for advertisers and marketers looking to understand and optimize their advertising campaigns on these popular social media platforms. This guide provides detailed explanations and definitions of 116 key metrics that are used to measure the performance and effectiveness of Facebook and Instagram ads.

It covers various metrics related to reach, engagement, conversion, and ROI, providing valuable insights into how well your ads are performing and how to improve them. Whether you are a beginner or an experienced advertiser, this guide will help you make sense of all the data and make data-driven decisions to maximize your advertising success on Facebook and Instagram.